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After seeing my work in Grafik, Juan Cabral from Fallon approached me to produce......
visuals for the 'bouncing balls' Sony Bravia ad. Juan's ambition was to produce both..
the TV ad and the print ad with minimal computer generated effects....................
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I shot images based on the following themes: clarity, colour & sound, the results can.
be seen below. The images weren't widely used in the print campaign...................
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Sony's implementation.................................................................
These images are based on LED wand, robot trace and record trace......................
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(click an image to enlarge)...........................................................
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Clarity...............................................................................
These images are based on my 'robot trace' process....................................
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(click here to see more images).......................................................
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Colour................................................................................
These images are based on a new device, a wand with 10 LED's in the case of the red...
images and a colour change wand with eight LED's of each colour in the case of the....
three colour images...................................................................
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(click here to see more images).......................................................
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Sound.................................................................................
These images are based on my 'record trace' process...................................
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(click here to see more images).......................................................
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